Evaluation activity 5

Q5: How did you attract/address your audience?

Here is a picture of a standard target audeince member. They would be 16 years of age and above because they have tastes in crime films rated 15+. They are likely to have tastes in thrilling films which offer twists and make you think. The crime genre comes under that. They are likely to shop in medium to high price shops which offer a range of products. They visit so cinema regularly to see new films, especially crime films so without a doubt they have a good income to be able to afford this. The music they would listen to could be anything from heavy metal to pop but obviously something mature ie not kids music like the wheels on the bus or Justin Bieber. Their favourite TV programme would be something within the crime series so spooks, Sherlock, ashes to ashes ect.

They would watch our film because it contains characters, story and setting that they would find interesting based on the other detective crime films they have seen in the past. Our film has conventions that are typically found in a detective crime film but we have made the characters strange eg Detective Sullivan so the target audience will be more concerned and interested. based on the research my team member Josh Mugridge did we found that with films rated 15 and 18 weapons, swearing and violence is allowed which are a strong part of crime films so for our film we have aimed for 18 because there are some extremely violent scenes as shown in our synopsis.

Evaluation activity 7

Q7: looking back at your preliminary task , what do you feel you have learnt in the progression from it to full product?

We have learnt to use the match on action technique in our preliminary task to a basic standard with chay opening the door.

In our opening sequence we used the match on action as well with Harold climbing over the fence to hide inside the dumpster.

Here we used the same technique but to a better standard because this match on action looks much more fluid and keeps the flow of the film smooth. We made Pablo jump over the fence once then we filmed it from inside the dumpster area telling him to climb over in the same way. 

Here we used the shot looking up at detective Sullivan giving a first person perspective from Harold's view. To film this Josh got inside the dumpster and knocked to give Sam the heads up to start lifting the dumpster and say his line 'what have we here?'

 

Here we have used a close up of Chay struggling to open the door to emphasise how much strength he is putting into getting it open.

Here we have a close up of detective Sullivan inspecting the knife with his old fashioned magnifying glass. This shot is useful at first because we dont know know who detective Sullivan is because he identity is blocked out of the shot. We do however see that this Detective certainly uses strange methods on inspecting especially in the modern day.

Evaluation activity 6

Q6: What have you learnt about technologies from the process of constructing this product?

During the filming process we learned to use technologies like video cameras to film our opening sequence as well as tripods to make the shot stable. The video cameras and tripods are issued by the school and given to us to film on and off site.

After we finished filming we used the imacs to edit the film with imovie software. The mac has a reasonable processing speed so i managed to get on with my work at a good pace and its fairly easy to use for new users. Imovie allowed me to select the desired clips I wanted to use so I could put them in the sequence we planed before in the storyboards. Imovie also allowed us to add in special effects and titles to our film which took less than a hour. Other technologies include blogger where i publish my work and youtube where my other group member posted videos related to crime.

For the film I created mysterious detective music in garageband which is a music creating software installed and built into the macs. For the chase music I obtained it from royalty free http://www.royaltyfreemusic.com/ which is a website distributing free music for anyone to use for any purpose. There are absolutely no copyright issues involved.

To publish all of the work we completed we used blogger which allows us to use a range of multimedia features such as posting in images, videos and voice recordings.

After we conducting our research in the sixth form centre we found out what people commonly preferred  in a crime film. As a result we found that detective crime was most popular and we found other results as well. So to display our findings we used survey monkey to show our research results. This is illustrated through different diagrams such as pie charts to simplify peoples views on crime films.

Evaluation activity 4

Q4: Who would be the audience for your media product?




Based on the standard age ratings of crime films being 15 to 18 our ideal target audience would be young adults so preferably late teens. They would have tastes in seeing thrilling crime films which is likely to make them interested in horror and adventure films as well. They would shop at middle to upper class shops based on the fact that they can afford to buy crime films on dvd or blu ray and go to the cinema regularly to see them. There is no specific music our ideal target audience would listen as its pretty much open. Obviously they arent going to be into childrens tv music but anything reasonably mature enough.

They are likely to watch tv programmes like CSI or spooks which is all based on crime and detective work. Maybe the short TV series sherlock which was very similar to the synopsis of our film. They would want to watch our film because it contains many of the same conventions of crime tv and film they have seen before so they would feel comfortable watching something they are famaliar with. The film certificate we aimed for our film is 18 because it contains some extremely violent scenes which is normal for interesting crime films.

Evaluation activity 3

Q3: What kind of media institutuion might distribute your media product and why?

The opening sequence we have created is to a amatuer standard with basic video editing software so its likely to be shown at film festival. Because we my group that created the film are students its likely to be shown at film lab festival which is dedicated to distributing films like ours to a small audience. http://www.filmlabfestival.co.uk/home.html

If our film was completely finished then we may have a chance of it being distributed in a independant cinema.     

http://www.independentcinemaoffice.org.uk/

Popular detective crime films that have been shown in cinemas are most commonly the sherlock holmes films. The second one is due for release this fall and is receiving lots of attention from audiences who enjoyed the first one.

Realistically our complete film wouldnt be made to a professional standard like the sherlock holmes films so its likely to be shown at film festivals then maybe at independant cinemas.

Evaluation activity 2

Q2 : how does your media product represent particular social groups?


Here is the protagonist of corruption. Detective Sullivan who uses strange yet effective methods of dealing with the gang crime that is happening during the film.




I have decided to compare Detective Sullivan with Sherlock Holmes played by Robert Downey Jr. Sherlock Holmes (2009) brings to life the wit and intelligence of the character showing audiences he is very skilled in detective work. One of the similarities between the two characters is they dress similarly eg the long black coat, the old fashioned hat and mysterious gestures. But detective Sullivan dresses like this in the modern day where as it was normal of men to wear clothes like Sherlock wears during victorian times. So detective Sullivan is definitely out of his time. Detective Sullivan is much more silent than Holmes and only makes the smart subtle comment when he feels like it where as Sherlock openly analyses people and states the truth about them which sometimes gets him into trouble.

They are both detectives that feel free to take matters into their own hands. This shows they have the nerve to independently inspect certain crime scenes without authorisation from the police force. They feel they need the evidence unspoilt and unseen by anyone other than themselves so the case is easier and more likely to be solved. But in the way they act Sherlock Holmes does prove himself to be heterosexual as he comes across one woman which he finds particularly interesting (Irene Adler). Where as Detective Sullivan takes no interest in the opposite sex to showing he has no weakness to seduction. It also shows he is quite camp in the way he acts and how his voice is but he is definatly not open to being gay as he doesnt take interest to men throughout the entire film.




There are other characters in corruption as well such as the gang members representing the jab (lower class gang) and the royals (upper class gang). Here i will be comparing the hooligans from green street (2005) with the jab in our film.

As you can see they tend to loiter in poor urban areas in groups of at least 3 looking for a fight as well as looking like a threat. They have the same sort of dress code wearing typically cheap sportswear that cover most of their bodies. Both gangs give smug looks like they want to cause some trouble giving the impression they arent the most cheerful bunch.  They tend to go out to the pub for a drink so they get a confidence boost from alcohol to start a fight thinking they are going to win. In terms of differences the jab wear hoodies with hoods up so you cant completely see their facial appearance showing they prefer to hide their identity. Where as the hooligans in green street dont have much to cover up their head so their identity is much more exposed.

Evaluation activity 1

1: In what ways does your media product use, develop or challenge forms and conventions of real media products?

In this part i shall analyse 9 stills from our group opening scene to our detective crime film as well as talk about possible conventions associated with those stills.

this is a still of our title to out film corruption. We decided to use that title because its related to the character of detective Sullivan who is corrupt himself. His corruption is shown because he decides to do his own independant detective work on a abondoned school site without authorisation from the police.



This still shows the setting of our opening sequence which is a abondoned school that has become a hotspot for criminal gang activity. As you can see there is a gang chase going on in the still below which is a convention of the crime genre



In the still shown below the costume and props are shown. The costume for the jab who are the gang on the left is budget hoodies which helps conceal their identity. Where as the gang member on the right ,Harold,  is wearing more upper class posh clothes like the knitted jumper and designer white trousers giving the impression there is a clear rivalry between them. The convention of gang rivalry is clearly shown and supported by the knife prop one of the jab members is pulling out of his pocket.



This still shows the variety of camerawork we used. For this shot we required Josh Mugridge to get inside the dumpster and film from Harold's perspective looking up at detective Sullivan. This low angle shot makes Detective sullivan appear far more dominant and intimidating to the audience showing hes not a man to be messed with.



The still shown below is again the title of our film but now i will be focusing more on the title font and style. The font colour is red which has connotations of anger, blood and death. I blended this with the pure black background which also has connotations of death,mystery and generally the unknown. The font style is a scrathed and damaged one making it seem like the idea of corruption is unsafe and dangerous.



The still below shows Harold who is a single gang member representing the royals walking to the meeting place in the abandoned school which has become a hotspot for criminal activity. This gives the audience a idea that this film is going to be based around crime because Harold is acting nervously inside the isolated setting.



The still below shows Harold the upper class gang member hitting the knife out of Gaz's hand. The knife prop and the clear rivalry between the two gang members are conventions of the crime genre supported by the urban setting.



The character the opening sequence is most focused on is detective Sullivan who is the protagonist of the corruption. We have him wearing a long black coat with gloves and a old fashioned hat giving the idea that he is certainly a odd detective with different ways of inspecting the crime as can be shown by his magnifying glass. There is a mysterious blues rhythm type music that plays when we see his face for the first time supporting the idea that he is very unusual.



Here is a still of the transition special effect we used to portray flashfowards and flashbacks. Along with the white flash transition effect i managed to use a special sound effect which gives a sense of a change or shift in time.



A film which can be easily compared to this is Sherlock Holmes (2009) which has very similiar conventions. They both have fast paced action with the criminals as well as silent and subtle scenes during the detectives inspection. The setting is Urban in both films but corruption focuses more on the adondoned school and modern city settings where as Sherlock holmes focuses on victorian London.